A Great Way To Increase Sales

I recently read an article in the National Restaurant News that discussed how restaurant owners are coming to realize that by hosting business meetings within their establishment is good business when it comes to boosting sales. Companies such as Panera Bread have introduced a new marketing tool that they are calling Let's Meet at Panera, which you can access by clicking here (currently only available in the Indianapolis area). This is not only a great way to boost sales, but it also let's your name get out into the business community, and the likelihood of them ordering food from you at a later date (whether for a meeting or not) increases significantly.

With the recession continuing, companies are hard-pressed to minimize travel expenses and reduce conferences. With this in mind, higher-end restaurants are providing tools to host meetings at reduced costs to the sponsors while increasing their own private-party sales. This is truly a win-win situation for everyone involved. To give you an example of a local restaurant that has taken full advantage of this - look at the Redmond location of Canyons Restaurant and read about their Business Technology Center. This is a truly genius and well thought out idea from restauranteur, Scott Perry... who also offers Gluten Free and Braille menus.

I recently attended an insurance function at Maggiano's Little Italy in downtown Bellevue. The room was closed off, equipped with a pull down screen for the projector, was fully catered and a great hosting environment (kudos to Zurich for location selection too). This is a much better idea than ordering lunch to be delivered to your office, around the meeting table with nobody to pick up the empty plates - let alone the small office garbage cans quickly filling to the brim.

These are all excellent points to touch on while putting together your marketing tools to enhance your business meeting demographic. Get in touch with me for further ideas on how to market to these institutions, I'm quite sure I could give you some key words to touch on if you wanted to send information to all of the local insurance agencies :)